In the world of A/V equipment, a wall display is designed for maximum impact, and for businesses, this impact means memorable messaging. Print isn’t dead, but there’s no denying that it has been usurped by digital media in most respects, and especially in the most important marketing metric of all – the ability to capture and maintain consumers’ attention. This was confirmed in a Temple University study that, though favorable toward print advertising in some ways, demonstrated the power of digital messaging in securing attention. According to the study, people were able to pick out the most important elements of a digital ad faster than when observing a print ad, and were willing to spend more time with the ad.
Companies can make the most of these advantages with a video wall display, because if the novelty of digital marketing is enough to generate interest, it follows that multiple displays will be even more powerful.
How can companies use multiscreen installations to their advantage?
Approximately 98 percent of people aged 18-49 have a cell phone, and more than half use their phones to check the internet regularly. This is to say, today’s primary consumer is comfortable with digital technology and is used to viewing digital ads in any setting. But this is a double edged observation, as companies have to work to make people consider their digital ads in particular.
A multiscreen installation can shake up the way people consider digital messaging when in public, as it is relatively rare, at least compared to other forms of messaging. Multiple screens allow companies to engage in more complex, and more interesting messaging. For example, this what businesses can do with the technology:
- With multiple screens, companies can try out larger resolution images and layouts. The image is not limited by the resolution of a single screen, so imagine the impression an image can make when it is the size of an entire wall, and perfectly sharp as well.
- A video wall display is controlled from the backend, and by a remote user. This user can be a visual designer that can experiment with the screen layout to create a custom advertisement that fits to the installation’s dimensions. For example, a designer may surround a central image with meaningful words or designs, or vice versa.
- A/V solutions are designed to be quick to alter, and a video wall display follows this approach. With access to the system’s backend, a user can make changes in moments, and with the appropriate software, can run tests on layouts at various quality settings. This allows designers to see their work on-screen without having to sit through an extended rendering process.
Artists, nonprofits and businesses have all made use of the technology, and because it is still so novel for most consumers, it can drive interest in ways that other communications no longer can.