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Integrated Communications Can Bridge Distances For Business

When an audio and visual technology expert refers to integrated communications, they are referring to the process of using A/V equipment to improve the way people interface with each other. video_conferencing_equipmentAny organization could use better methods of interfacing, both internally and externally, but most organizations underestimate just how impactful A/V technology can be in this regard. Imagine being able to present visual information to thousands of people in an instant, or make it possible for an entire management team to participate in a single call. With a modern A/V system, companies can get creative with how they present themselves and how they tie people together.

What do integrated communications consist of?

It may sound like an industry buzzword, but A/V technology can convey a lot of information quickly, and do it in a seamless, streamlined way. But while the equipment may do the heavy lifting, it is never the focus of a project. The focus instead is on the project’s objective and the custom solution that is built to complete this objective.

For example, a company may be having trouble keeping its travel costs down. In this case, a conferencing system makes the most sense, but it has to be arranged just right to ensure maximum visual and audio quality.

Perhaps a business wants to improve the impression it makes on customers. A set of displays placed in a reception area can do the job. A school can also use digital displays to provide announcements to its students.

Interactive whiteboards can make presentations and classes much more interesting. This technology makes students and audience members a part of the presentation, and offers new ways to present information. It provides a wealth of tools to help teachers introduce advanced concepts to their students, and helps management personnel illustrate new company initiatives.

But what makes these integrated communications? In short, it’s because these technologies are just that – integrated into their setting. Schools and businesses often combine them into a total A/V solution that addresses multiple concerns, but even extensive A/V systems are built into a space, and not separate from it. By fitting the equipment and infrastructure seamlessly, it doesn’t become a distraction.

Getting that seamless look, though, takes an A/V expert that has experience in large scale projects. It’s not enough for an organization to just purchase the equipment, as a comprehensive A/V solution can only be maximized if the system is assessed after installation and supported properly. This is Data Projections’ approach to every integrated communications project. Data Projections provides technicians for every installation, even after they are placed. They provide ongoing support throughout the system’s life and ensure that every client gets what they need from their new technology.