Who should be talking to A/V consultants in Austin?
The easy answer to that question is – any business or venue that wants to step up its brand effectiveness or ability to communicate. This includes everything from neighborhood pubs to multinational corporations, and Austin has its fair share of both. Austin has grown into a nationally-recognizable city, with an interesting blend of businesses, any of which could benefit from a conversation with an A/V consultant and integrator.
Is an A/V consultant the same thing as an A/V integrator?
An important distinction in the A/V industry is the difference between a consultant and an integrator. When businesses require a comprehensive A/V solution, what they need is an integrator, and not just a consultant. Integrator is the industry term for an A/V company that provides a full A/V solution, from initial consultation to equipment selection, installation and configuration. An integrator, then, is a consultant plus much more.
An A/V consultation is one of the first steps in the process. During this meeting, the integrator will help their client figure out their A/V needs, what technologies they require, how the equipment will be arranged, how it will be configured and the scope of the project. It’s impossible to execute a proper A/V solution without a consultation, but businesses should be looking for much more than someone to come in and tell them what they need.
A/V integrators are not mere equipment sellers, though they can link a business up with modern technology and viable solutions. A reputable A/V integrator should be a partner to their client, striving to meet their client’s needs in the present, and helping maintain the solution well into the future.
What are some businesses in Austin that could use A/V integrator services?
Which businesses should evaluate its use of A/V technology? Here’s a snapshot of the major corporations that have their headquarters or primary corporate facilities in Austin:
- General Motors
- Home Depot
- Whole Foods
And there are many more companies that call Austin home. Each one could enhance the way they do business with the help of a professional integrator.
Austin is also known for its love of music and inexhaustible nightlife. The “A” in “A/V” is especially important for these venues, as precise control of sound is something that performers and patrons will both expect. There is no shortage of opportunities for A/V consultants and integrators in the Austin area, and there is no shortage of opportunities for Austin businesses in seeking A/V improvements.
What can an A/V consultant and integrator do for my business?
Companies large and small either succeed or fail on their ability to communicate effectively. This includes more than external communications, though they are important. The ability to efficiently communicate and collaborate internally are essential in the pursuit of enhanced productivity and employee morale. A/V technology is, at its core, designed to make communication more efficient and more engaging. This means faster, more focused meetings, better ideas and greatly improved outreach. In fact, A/V solutions are limited only by the integrator’s and business’s creativity.
The world of A/V technology is one that may feel insurmountable to many businesses, and particularly smaller businesses that can’t keep a full time A/V expert on their books. Fortunately, A/V integrators are the perfect partner for companies in any situation. Here’s why:
1. A/V professionals build comprehensive solutions, based on needs – A/V consultants can act in a role beyond consultation, as this isn’t a one-sided conversation. If they are also working as an integrator, the first step is determining the company’s needs. Perhaps a bar needs to generate additional foot traffic. Maybe a venue is having trouble handling the acoustics inside its space. Or, a tech company is having trouble getting its teams to execute projects on time. There are plenty of reasons why a company might look to upgrade its A/V technology, and this is what consultants are brought in to help with.
A/V integrators use the client’s needs as a starting point, and work from there. They examine the client’s space, their existing A/V and IT infrastructure, available budget and employee composition and match those variables up with an optimized solution.
2. A/V professionals simplify the complex world of necessary equipment and problem-solving solutions – A/V technology is extremely varied, with video conferencing, sprawling video walls, zoned audio, quality microphones and speakers, interactive displays and a host of controllers to keep it all running smoothly. Even someone with a high level of general tech savviness is going to have their work cut out for them. And this isn’t the kind of commitment that a business can afford to make a mistake on. Poorly chosen and implemented A/V technology will, at best, go underutilized. At worst, it can have a negative effect on worker efficiency and present an ongoing financial sieve.
A/V integrators don’t overwhelm their clients with the kind of decisions that would make a businessperson’s eyes glaze over. The client is kept in the loop throughout the process, but experienced consultants and integrators know that their clients don’t want to deal with the minutiae of equipment selection. They have more important things to handle.
3. A/V professionals are ready to execute the project, once given the go ahead –Experienced consultants organize their side of the project so that once the client is ready, so are they. The transition from planning to execution is quick.
But an A/V solution only works if it is configured properly. Once A/V integrators have sized up the space, they will know exactly where everything should be placed and how it should be set up. This is the kind of knowledge that only comes with experience and ensures that the client gets the absolute most out of their new system.
4. A/V professionals think creatively – This is, perhaps, the critical difference between a true consultant and integrator combo, and a mere equipment provider. A/V solutions can do much more than people think. With smart integration of various social media apps, a designer’s approach to building a space, and comprehensive knowledge of the software market, A/V experts can provide the very best for the client with their solution.
The A/V landscape can be confusing for business owners and managers, but A/V consultants and integrators can provide the ideal solution for any client in Austin, whether it’s a club on Sixth St. or one of the many tech companies on the north side of the city.