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What Is Unified Communications

Company owners looking to modernize their operations might ask themselves “what is unified communications (UC) and how can it improve a business?” UC has a number of definitions, depending on who is offering one, but in general, it refers to the integration of enterprise level communications technology. Audio and visual (A/V) systems represent a major component of UC, so company managers normally need to consult with A/V integrators if they want to adapt UC for their purposes. What makes UC so powerful is its incredible flexibility and customizability, as it can be configured for any company, no matter its size or mission.

What is unified communications, and why are more businesses adopting it?

Most companies face two major problems that affect them on a day to day basis. One, businesses of all sizes have trouble keeping their employees on the same page. Two, businesses of all sizes have trouble connecting with their customers and delivering effective messaging. To an extent, these problems persist because company managers have few solutions to solve them. UC provides a number of options for a business, and can involve anything from installing a few digital signs, to overhauling how a company interfaces both internally and externally.

Some of the components of UC include:

  • Digital signage and displays – Some would consider digital signage and displays to be part of UC in only the most technical sense, but they are often essential elements of effective message delivery. Digital signage has an advantage over traditional print signage in attracting attention, so it can be used in a variety of initiatives.
  • Audio and video conferencing equipment – By integrating A/V conferencing technology, businesses can dramatically improve how their personnel interface with others internally and externally. Modern A/V conferencing systems are extremely sophisticated and can range from a simple webcam and mic setup, ideal for desktop usage, to fully immersive systems that convert an entire room into a conferencing hub. Conferencing systems are ideal for connecting company personnel with each other to facilitate project management, and with partners, to facilitate cooperative ventures.
  • Collaboration tools – Collaboration is a natural extension of UC, as it helps maximize the effects of UC solutions. Collaboration tools include improved call control options, as well as audio and video conferencing technology. Collaboration can also be improved with interactive whiteboard systems, which empower managers and teachers with versatile presentation tools. An interactive whiteboard can be used to display any kind of media and do so in a more visually striking way.

In recent years, A/V integrators have created countless UC solutions for businesses that only have a few employees, to multinational companies that rank on the Fortune 500. So, company owners asking themselves “what is unified communications” should consider what it would mean for their business if it could precisely dictate how it interfaces with others.