Online video streaming is so ubiquitous at this point that people expect to see it when they visit an organization’s website, whether that organization is a nonprofit, a school or a business. With the widespread adoption of broadband and intuitive media editing programs available, any organization can produce media for its audience. And that media can engage potential customers like nothing else, providing an excellent approach to introducing products or events.
Every website’s goal is to attract traffic and keep visitors on the page. Online video streaming is uniquely effective at this, capable of delivering a total media experience that includes images, animation and sound. And users can view it right away, making it the most convenient media delivery system an organization has in its arsenal.
This shouldn’t be underestimated, because it offers incredible search engine optimization potential as well. Google considers sites with this media to be highly relevant, as long as it is presented properly. That means sites with the media are much more likely to rank higher in Google results.
Internally, this technology can provide an effective means of training employees and delivering announcements to thousands simultaneously. Instead of dedicating several people to the training of new employees, a company can introduce essential concepts through the use of media that is produced a single time and used indefinitely.
There is no reason an organization shouldn’t take advantage of this technology, and Data Projections can help a company or school do just that.