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What Are The Best Components Of Digital Signage Content

What Are The Best Components Of Digital Signage Content

What Effective Digital Signage Looks Like

Digital signage is a powerful communication tool that any organization can leverage for its benefit. However, optimizing signage technology can be a challenge because it takes more than an eye-catching layout to be truly effective. Visuals are important, but there’s more to think about when determining the best components of digital signage content, including:

  • What messages and information your signage is sending
  • When your signage is sending those messages
  • Whether those messages support your organization’s goals

From this perspective, it’s easy to see how even a beautifully crafted layout could miss the mark. Fortunately, putting together effective digital signage isn’t difficult once you know what it looks like.

How To Get The Best Results From Your Digital Signage Content

There’s no competing with strong digital signage, and marketing professionals agree. According to a 2017 Samsung UK study, 84 percent of UK retailers believe that digital signage creates “significant brand awareness.” The other 16 percent may have just needed better signage that follows these principles:

  1. Deliver messages that your visitors want to see – If you’re running a restaurant, your digital signage should make people hungry. If you’re running a clothing boutique, your digital signage should convey luxury and beauty. If you’re running a truck dealership, your digital signage should emphasize power. You get the idea.
    When someone walks into your shop, bank, hotel or school, they’re looking for something. If your digital signage immediately confirms that the thing they want is here, then they’re more likely to stay. This could be as simple as running a well-shot video or cycling through images of new arrivals. Give your products the platform they need to sell themselves with signage that shows them off.
  2. Make sure your communication is timely and responsive – If your business is affected by the calendar or by the weather, then program layouts that respond to changing conditions. When hot weather is on the horizon, a department store could switch its signage to outdoor-focused products. When it starts raining, a restaurant could use its signage to advertise delivery services. This approach gets results, as industry studies find a 5 to 10 percent increase in sales among companies that use responsive layouts.
  3. Keep it simple and get to the point – Although people look at digital signage longer than static layouts, you still only have a few seconds to get your message across. There’s only so much information you can deliver in that time frame, so communicate what you need to and get rid of everything else. Remove any extra layout zones that aren’t enforcing the main message and minimize your visual elements so people look at what they should look at. Consider whether advanced visual effects like animation are the right choice for your layouts, too. Motion is a big attention grabber but adds to message complexity if not handled properly.
  4. Several layouts are better than one – Standard industry wisdom suggests that a single layout should be on screen long enough for someone to read it three to five times. Any shorter, and people will be overwhelmed by the amount of visual information. Any longer, and people will direct their attention elsewhere. Stick to this formula and cycle through several layouts that build on or complement each other. A steady stream of brand-reinforcing information will keep your visitors engaged and focused on your messaging.
  5. Consider third party applications for additional functionality – There’s a ton of third-party apps that can enhance what your digital signage does. Social media feeds, sports, news, weather, trivia – if your signage is meant to entertain and occupy as well as inform, there are plenty of apps for that.

Choosing The Right Digital Signage Components

A digital signage system consists of the following components:

We’ve covered what good digital signage content looks like, but what about the rest of the package? Here’s what to look for when it’s time to select hardware:

  1. The display – So many displays can be used with digital signage that no matter what your digital signage needs to do, there is likely a hardware solution perfect for the job. Individual commercial displays can work in hallways and behind reception desks and are engineered for continuous operation.
    But digital signage displays can be scaled up to an incredible degree. Imagine the impact a curved, contouring display the size of an entire room could have on your messaging. Video walls that can be built to a shape or size are available, and still rare enough that they are impossible not to notice.
  2. The media player – Digital signage media players store and deliver content when it is requested, so it’s the brains of the operation. As such, the quality of your media players will dictate the quality of your signage. If your signage solution scales up enough, multiple media players are a must. Until then, though, choose a media player that offers high quality playback and support for most content formats. This will prevent any technical hiccups from interfering with your signage. Strong security is also critical and should be considered at the physical, OS and application level.
  3. The signage software – Leading digital signage software allows users to create layouts, program them and store them for future use. In this way, digital signage software is a design program and CMS rolled into one. This makes it a crucial part of the solution, so pick one that offers what your organization needs. Is it important to have hundreds of templates to design from? Do you need to manage one display or one thousand? Is real-time monitoring and updating a must? There’s no shortage of software solutions out there for digital signage, which is why many organizations turn to an AV expert for guidance when it’s time to select one.

An AV Integrator Can Help With Digital Signage Management and Content Creation

Experienced AV integrators work with digital signage a lot. It’s one of the most popular AV solutions because it can be deployed by almost anyone and almost anywhere. With this degree of familiarity, certified integrators can match their clients with the optimal signage hardware and software. That’s in addition to installing, configuring and maintaining the technology.

Beyond that, though, an integrator can also manage your digital signage network if it’s too much to juggle in-house. Not only will that free up your IT personnel for other tasks, it ensures that your digital signage continues delivering value long after it’s integrated.

Wayfinding Is A High Value Digital Signage Solution

Wayfinding Is A High Value Digital Signage Solution

Much of the time, we’re trying to get from point A to point B, and wayfinding technology is helping us do that more effectively. Wayfinding technology can be integrated into other AV solutions like digital signage, and it offers an unbeatable combination of interactivity and utility.

People respond well to helpful technology, and wayfinding is one of the most helpful technologies out there. With it, users can map out their surroundings, determine where to go next and download step-by-step directions to get there. In short, wayfinding is the kind of digital signage solution that makes sense almost anywhere.

How Can Wayfinding Be Used With A Digital Signage Solution?

Some buildings and campuses are too sprawling for easy navigation. In these areas, people are more likely to get lost, and when they do, they’ll start hunting for a map. What these people could really use is interactive digital signage that has wayfinding features built in.

Digital signage is an ideal replacement for print maps or information kiosks because they’re vivid, frequently animated and interactive. They attract attention from a distance like a helpful beacon and can immediately point people in the right direction.

Wayfinding, though, is more than just a map replacement. It can do that, but wayfinding software usually comes with additional features that provide extra assistance.

What Features Can Be Included With A Wayfinding System?

At its most basic, a wayfinding solution is an interactive map that users can navigate by. Wayfinding solutions don’t have to be basic, though, and may include additional features like:

Searchable Directories

Searchable directories allow users to quickly locate a specific point of interest, which could be a shop, a restaurant, a park – or just about anything else. Instead of scanning the entire map slowly, users can type in a few letters and instantly get the information they’re looking for.

Location Information

Some wayfinding solutions give users more than just a map pin to work with. They could, for instance, display a store’s hours or a venue’s upcoming events. Users will appreciate the added information.

QR-Scannable Directions

Top wayfinding solutions are now including QR-scannable directions with their maps. Once a location is selected, the display outputs a QR code that a user can scan to receive step-by-step directions on their device.

Accessibility-Focused Directions

Some wayfinding software allows users to search for accessible routes only, which eliminates any routes that involve stairs or escalators.

3D Maps And Routes

Some wayfinding can represent a route in 3D space, guiding the user from their perspective instead of from a bird’s eye view. This helps with more precise direction-giving and, as an added bonus, makes for an interesting user experience.

What Are The Benefits Of Wayfinding Technology?

There’s a lot to like with wayfinding technology and not much downside to consider. Some of the benefits of wayfinding include:

Low Cost, High Value

Wayfinding software is fairly simple to set up and doesn’t cost that much, in general. Some high-quality wayfinding solutions require a modest investment, but given the considerable value of a wayfinding solution, the investment is worth it.

Keeping People Around Longer

Wayfinding prevents people from getting lost and looking for the exits. Instead of running for the door, those people will travel to where they are most likely to make a purchase.

Reducing Visitor Frustration

Few things are as frustrating as getting lost, and a frustrated customer is much less likely to purchase something. Wayfinding makes finding your way around easy, so in this way, it can boost your company’s sales.

Reinforcing Branding

Your wayfinding digital signage can also be used to deliver brand messaging and imagery. While users are plotting out their next move, your branding will be front and center.

Where Are Wayfinding Solutions Found?

Wayfinding technology is a valuable addition in a lot of settings – specifically settings where it’s easy for people to get lost. For example, you would likely find wayfinding via digital signage in:

  • Hotels
  • Malls
  • University campuses
  • Business campuses
  • Hospitals
  • Sports stadiums
  • Airports
  • Concert halls
  • Government facilities

In these large, complicated areas, wayfinding is a good fit, and not just because of the utility it offers. It’s also a good fit because hotels, malls and the like already have digital signage in place. Adding wayfinding technology to digital signage is something a certified AV integrator can do quickly and without involving additional hardware.

A Certified AV Integrator Can Set Up Your Wayfinding Solution

Wayfinding isn’t the most difficult AV solution to implement and configure, but there are a lot of wayfinding solutions to choose from. They differ greatly in how easy they are to use and what features they provide. Some solutions offer multiple tiers of service, too, and the difference in price between them can be considerable.

While searching for ideal wayfinding software, you’re likely to have questions. This is where a certified AV integrator can help. Experienced integrators are familiar with industry-leading wayfinding solutions, what they offer and what hardware setups they are most compatible with. An integrator can help organizations choose the best option for their needs and configure it so it works properly right away.

There Are Plenty Of Reasons To Consider Wayfinding Solutions

Wayfinding is quick and inexpensive to set up if digital signage is already in use, and it boosts the customer experience and reinforces branding. It also eliminates the need for less effective options, like print maps or information centers.

It’s not a surprise, then, that wayfinding is one of the most popular digital signage solutions organizations are looking for. Chances are, your organization could benefit from them as well.

How To Get Your Digital Signage Paid For By Advertising Dollars

Pay For Your Digital Signage Solution With Advertising Dollars

Digital signage is a proven AV solution in education. According to industry surveys, more than 70 percent of U.S. universities have adopted digital signage to some extent, and among those that haven’t, the initial cost may be a concern.

What if, though, your school’s digital signage solution could pay for itself? It’s possible to do that because digital signage is a valuable advertising medium. It’s quickly replacing print and static ads in many settings, so wherever there are advertising opportunities to be found, digital signage will make a bigger impact than traditional alternatives.

For example, high school and university sport stadiums often feature large scoreboards and advertising spaces. With digital signage, both the scoreboard and advertising can be incorporated into a single display or videowall. During games, part of the scoreboard can be reserved for advertisers, which is a valuable piece of marketing real estate for potential business partners. With time, a digital signage solution could pay for itself in this way, and faster than you might think. That’s because digital signage offers an excellent return on investment.

Five Reasons Why Digital Signage Offers a Premium ROI

High school and university athletic facilities have been decorated with print advertising for a long time, but digital signage offers a more effective, more profitable alternative. Here are five reasons why:

1. There are no material costs with digital signage – Print ads must be replaced regularly, or they fade into irrelevance, literally. Replacing print ads, though, costs money, which reduces your school’s return. With digital signage, though, there’s no need to waste money on paper and ink, and that’s good for your school’s budget. As an added bonus, going digital means eliminating paper waste, which minimizes cleanup costs.

2. Digital signage is better at capturing attention – Advertisers love digital signage because it can command attention with vivid color and motion. Print ads don’t move, and they don’t change color unless they’re fading. When print ads fade into the background, it garners no attention.

Digital signage, though, can keep attracting attention over and over as motion and vivid color are visual elements that people respond to reflexively. Every time a new ad is displayed on a digital screen, the sense of motion and change in color is enough to get a lot of people to take notice. This has been backed by research, as multiple studies have found that people are more likely to look at digital signs, look longer at digital signs than print signs, and are more likely to remember advertising communicated through digital signage. They are much more engaging than print advertising, so digital signage owners can charge a premium for the medium.

3. Digital ads can be rotated through – Digital signage multiplies the amount of available advertising space because ads are timed to display in the same spot, one after another. Space is never a limitation, so schools and universities can secure many advertisers using a single piece of digital real estate. Instead of displaying print ads all over the venue, which takes time, labor and money, a single person can design and upload all advertisements to the scoreboard, or any other networked digital signage.

4. Digital signage is error-proof – With print, there’s always the chance that there’s a major problem with either the printing itself, or with information on the ad. If, for example, an advertiser puts the wrong phone number on their print ad, that’s a whole lot of useless paper, which now has to be disposed of and replaced. Such mistakes are common and can cause friction between advertisers and venue owners.

With digital, though, any error in the ad, no matter how large, can be quickly fixed and uploaded. Minimal delay, minimal labor cost, zero material cost. Furthermore, digital ads can be easily updated, so advertisers may be more willing to extend advertising campaigns if they only have to make minor tweaks to their ads and have them on display right away.

5. Digital signage is a long-lasting solution – Although there is a significant upfront cost with digital signage, the technology lasts for many years with only minimal maintenance needed. The display is built using LED engineering, and LEDs are much more durable and reliable than previous forms of display lighting. Digital signage is also designed with heat sinks and larger fans, so they can be operated indefinitely without damaging the display. On the backend, management software allows for easy updating and troubleshooting, should an issue arise.

Digital signage is a long-term solution, which increases the likelihood that your school or university will profit from the technology before its useful life is up.

Consult With a Certified Integrator to Implement Your Digital Signage Solution

Digital signage is one of the most popular AV solutions for commercial, education and government clients. That’s partly because in the hands of a certified professional, digital signage can be installed and configured quickly, and to the client’s specifications. Certified AV integrators will also be able to help with the actual design of the sign, taking your ideas and turning them into reality. Whether for the initial set up, or on an ongoing basis, graphic designers can be an important part of digital signage success. Here’s why your school or university should consider partnering with an integrator for its digital signage project:

  • Certified integrators are future focused – The AV industry is developing at a brisk pace, with new technologies emerging every year. A certified integrator is the first to understand these solutions and adapt them for their clients’ needs. With a certified integrator, you have a long-term technology partner on your side, able to provide guidance and recommendations when upgrades or replacements are required.
  • Certified integrators are AV specialists – It may be tempting to assign AV-related duties to your school’s IT team, but even experienced IT professionals may have no history of working with AV. This knowledge gap will likely result in delays and cost overruns that certified integrators know how to plan for and avoid.
  • Certified integrators can monitor and maintain your AV equipment – Certified integrators stand behind their work, which is why they’re willing to provide extended maintenance and support, long after installation is handled. With a maintenance agreement in place, your school’s digital signage is protected from performance issues and hardware failures.

Digital signage is a powerful communication medium, so it’s no surprise that it’s become a favorite technology among advertisers and businesses. This can be leveraged by schools and universities to generate an additional revenue stream and offset, even eliminate the cost of installing digital signage on campus.

5 Advantages Of Using Digital Signage For Business Signs

How has digital technology made business signs more successful?

Digital technology has supercharged business signs, as they are more engaging, more memorable and more cost-effective. According to the Small Business Association (SBA), it only costs 15 cents to get an ad in front of 1,000 people when using an LED sign. Newspapers ($7.39 per 1,000 people) and radio ($5.00 per 1,000 people) cost much more, and those mediums don’t have the advantage of compelling imagery to help the advertisement.

A study in Sweden also illustrates the power of digital signage. According to the study, people were more attracted to digital signs and looked at them longer than other forms of signage. The study’s respondents were also able to recall the specific ad on the digital billboard they passed more than half the time. Those are major advantages in digital signage’s favor, but they aren’t the only ones. Continue reading “5 Advantages Of Using Digital Signage For Business Signs”

What Are The Advantages Of An Outdoor LED Display?

Digital signage, including LED billboards, are more engaging and more memorable, according to Nielsen Research. The legendary research firm surveyed consumers and found that 60 percent remembered seeing a digital billboard ad in the last week. Nielsen also found that 42 percent of consumers could recall a particular ad they saw on a digital billboard. Outdoor advertising is only behind internet ads in terms of year over year growth, so digital billboards are a particularly effective option for advertisers.

Continue reading “What Are The Advantages Of An Outdoor LED Display?”

How Effective Is Interactive Digital Signage?

Digital Display Wall

Interactive digital signage is a promising technology because people respond to it well, and it is only limited by the user’s creativity. Consider this: In 2013, the most viewed story on the New York Times’ website was an interactive quiz (the subject was on regional dialects), which shows that people are more willing to respond to an interactive experience. Continue reading “How Effective Is Interactive Digital Signage?”

We Are Evaluating Multiple Interactive Flat Panels – What Are The Features And The Functionality That We Should Be Looking For And Comparing?

Digital DIsplay

An Interactive Flat Panel Allows You to do More with Your Display

Interactivity adds a new dimension to meetings, lectures and training sessions, and interactive flat panels delivers material in a compelling way. It’s a technology that sells itself, as market research firm Futuresource confirms. According to its data, interactive flat panels represented more than 80 percent of interactive display sales in 2018. It’s quickly pushing aside other interactive display technologies, in other words. Continue reading “We Are Evaluating Multiple Interactive Flat Panels – What Are The Features And The Functionality That We Should Be Looking For And Comparing?”

What Difference Does Flat Panels In Education Make

Using Clevertouch In School

Interactivity is essential for flat panels used in education

Interactive flat panels were made for education, as they encourage students to learn in ways that promote retention and engagement. Educators already know the power of collaboration in the classroom, which is why group projects are still a reliable teaching method. According to a student survey published in EdTech Magazine, collaboration in the classroom resulted in students being 13 percent more likely to feel confident speaking during class discussions, while the survey also found significant boots in social-emotional and communication development. Continue reading “What Difference Does Flat Panels In Education Make”