Businesses and public venues are always looking for better ways to communicate their message, and in most cases, effective digital signage is a part of the solution. Modern displays are capable of amazing clarity and vividness, ensuring they garner attention wherever they are placed. For centuries, business owners have relied on print advertising to sell their product, and municipalities have relied on static messaging to direct people. Now, those methods are increasingly seen as obsolete, as an LED display offers a greater variety of features in a more sustainable fashion.
Solutions in Digital Signage
At first glance, there is little difference between a commercial display and, say, a high end television. Picture clarity are features of both, but this is generally where the similarities end. Commercial displays are usually built to larger sizes, up to the limits of engineering. Samsung, for example, offers a 98-inch display – not even the most dedicated videophiles have something like that. Modern displays are also controlled with sophisticated backend software that allows for precise customization of display messaging and control over the display’s operation.
In modern displays, advancements in communication are paired with advancements in video hardware. Universally, manufacturers rely on LED technology to produce the display lighting. LEDs are much more efficient and long lived than other forms of lighting, offering several years of continuous operation before they need to be replaced. They keep operational costs down, as well. And manufacturers are beginning to take advantage of ultra-high definition, typically known as 4K resolution, to create images that are strikingly photorealistic.
In short, a surprising amount of technology goes into every display, so to get the most out of a solution, A/V integrators rely on reputable manufacturers to produce their displays. Some of those industry leaders include:
- Samsung – Samsung is a household name and has products in a huge number of markets, including kitchen appliances, but it will always first be known for its televisions and displays. Samsung has a display solution for every problem, including displays that are designed for rugged outdoor use, videowalls, thin bezel displays and interactive digital signage. Interactive displays are particularly interesting, as they allow people to review a shop’s products or specials, for example, or to find their way around a mall using a map.
- Visix – Visix is known for its media players and its robust management software. Visix media players are extremely compact and enable extensive networking with multiple displays and devices. Visix software allows an operator to alter display layouts from a remote location, as long as they have access to any web browser. In this way, a single operator can exert complete control over an entire system of displays.
- Discover Video – Discover Video has a number of solutions designed for educators, with displays intended for use in K-12 settings. Discover Video’s DEVOS system, for example, can be used to organize students at the bus ramp, showing which buses are ready for loading. DEVOS can also be used to deliver morning announcements, lessons or information in both classrooms and common areas.
Display solutions are a critical part of most communication initiatives, whether those initiatives are designed for businesses or schools. And when backed by a reputable brand, they can deliver a message with power and precision.