A video display wall is one of the single most impactful pieces of A/V technology a business can opt for. They are impressive to behold, often dominating the space they inhabit and giving numerous options in presenting information or images. And as every business could use an aesthetic and communication boost, they fit into almost any setting, from restaurants and bars, to sprawling venues like airports and stadiums. But like with most A/V technology, the equipment is only as useful as the solution backing it.
What’s different about a video display wall?
Single display panels are a popular component of many A/V solutions, and it’s easy to understand why. Single panels can be placed anywhere and are easy to install and control, while providing a nice boost for a company trying to attract more attention. But if a single panel is effective at getting noticed, imagine how much attention an entire display wall can get. Of course, size is not the only difference between single panels and larger installations. What are those differences? Some of them include:
- It takes a bit more effort to install several panels at once – No surprise there, but more support is needed to run several panels at once. Bracketing is needed to physically secure the panels in place, additional cabling needs to be run to the processor (alternatively, the panels can be daisy chained, though this isn’t as fast or reliable as attaching the panels to a processor), and space needs to be left behind the panels to vent heat.
- A display wall gives more options in what needs to be communicated – A single panel is an effective communication tool. An entire bank of them can do much more, though. For example, a set of panels installed in a sports bar can be the focal point for the entire venue, showing off the day’s marquee game. Or the panels can be scaled up for an airport, listing departure and arrival times, local event schedules and breaking news.
- Multiple panels are able to preserve aspect ratio and resolution – As a single panel is made larger and larger, its pixel density drops, reducing the overall quality of the presented image. Also, single panels can only be built so large before they lose their structural integrity. With a set of panels, each one preserves their pixel count, so high resolution images can be output, even at extremely large sizes. This is why the only option for massive venues like stadiums is with microtiles. Microtiles are small panels that can be arranged like building blocks into any shape or size. They are an aesthetic marvel, as they can be installed in nontraditional layouts to create unique imagery.
The technology is highly controllable and functional, allowing property owners to present any information or media they want, whenever they want, at any size they want. If effective communication is the marker of an effective A/V solution, then a display wall is one of the most impressive examples of the form.