An interactive video wall can dominate a room and draw attention. It can make people want to patronize a store or explore an exhibit. Simply put, it’s the kind of technology that gets attention, and every business wants more attention. And it’s not hard to see what makes the technology so effective. Modern digital displays offer the best image quality possible, and their ability to produce vivid pictures and animation has made them a mainstay in many A/V applications. And when several displays are tied together, the images they create are incredibly powerful.
The Many Uses of an Interactive Video Wall
Perhaps the greatest feature of this technology is its modularity. It can be scaled up or down to any size, which means it can fit in any venue. Larger installations may use microtiles instead of full displays, but the look and function is mostly identical. In short, a multi-display installation is a major part of a variety of A/V solutions, some of which include:
- Commercial applications – Businesses are always looking for novel ways to present information and excite potential customers. A multi-display solution is an ideal approach to executing those goals. A restaurant, for example, can place the display in the waiting area, and feature specials or appetizing images of the menu, ensuring hungry patrons don’t go anywhere. A sports bar can use the display to feature the big game. In a clothing boutique, customers can use the display to mix and match outfits and accessories, incentivizing them to purchase more products. A toy store can set up their display to allow patrons to select and watch media of featured toys in action. Really, there is no limit to what the technology can do for businesses, and it gives owners full range to explore their creativity.
- Educational applications – In a world full of wonder, an interactive video wall can make concepts that are complex or simple more exciting and worth learning about. Such solutions make perfect sense in museum settings, where they can be used as a companion to nearly any kind of exhibit. Patrons can take a tour through history, scrubbing through a timeline as they see fit. Journey to the center of the Earth, watch particle physics in motion, crack open a rocket engine – again, the possibilities are endless. And this technology isn’t just confined to science or history, either, as a multi-display installation can provide an entire collection of art exhibits in a single spot.
- Information applications – Multi-display solutions are all about delivering information in a new way, and this makes it invaluable in venues where people need access to a lot of information quickly and easily. For example, airports need a clear way to display arrival and departure times, and a multi-display installation can make this information easy to organize. A multi-display solution can also work in stadiums and concert halls, providing a calendar of events for people to look through.
So much or our modern communication is done visually, so prioritizing visual communications is a smart way to get traction among patrons. And there’s no better way to make an immediate impact than with a multi-display solution.