Electronic signs come with an impressive array of benefits, effectively rendering print displays obsolete in most cases. In today’s heavily digital world, print just doesn’t get the job done, and not only that, but digital is often less expensive that print. The question, then, isn’t whether a digital display makes more sense for a shop or a restaurant, but just how much they can add to a business. With a reputable A/V integrator on the job, the answer is: quite a lot. In fact, they can make an immediate impact on a company’s revenue, boosting sales and improving product turnaround from the moment they are switched on.
Electronic Signs: Color and Clarity
There’s a lot to like about digital displays, and one informational piece isn’t enough to hit all the high points. In truth, there are dozens of perks that digital displays bring to a business, and some of them include:
- Digital displays make people pay attention. This is number one on the reasons why business owners should go digital. The human eye is trained to respond to motion, contrast and vivid color. Digital displays can offer all three, serving as a beacon in a sea of bland, flat print displays. This can be taken advantage of to draw people to window displays or to direct people to high value areas of a shop.
- Digital displays are highly customizable. The incredible flexibility of digital displays makes them the favorite option. Shops that rely on print have to change out their displays every time a new product or special is added. This makes it difficult for a business to communicate with their customers. Digital displays can be altered at a moment’s notice, even changing out several times a day to take advantage of different crowds. Have the breakfast specials up in the morning, and as soon as lunch hour hits, press a button and switch the menus over, for example.
- Digital displays are more cost effective. Modern LED displays are capable of several years of continuous operation, without losing their brilliance or clarity. And LED displays are extremely energy efficient, keeping their operating costs to a minimum. Print displays cycle through a lot of paper and ink, and their costs will add up.
- Digital displays can have a major impact on customer experience. Electronic signs that are designed to be interactive can bring something new to a business. For example, interactive displays may allow customers to order food from their seats, or allow customers to scrub through a carousel of shop specials. Interactive displays can direct people to the products they are looking for or keep them entertained while they wait in line or for their order. All of these mechanisms will reduce perceived wait times and leave customers with a positive impression of the business.
Digital displays are quick to install and set up, but the impact they can have on a business is anything but short lived. With modern digital displays, a business can redefine how they are perceived, and how they manage their customers.