Interfacing with clients and partners face to face is almost always the most effective way to do business, and with video meeting technology, company managers can do this with anyone at any time. There are numerous benefits to the technology, and it’s easier to set up than it might seem at first. In fact, an AV expert can transform an entire room just for conferencing purposes, giving companies a high quality, intuitive communications hub that can be employed at a moment’s notice.
Why should businesses consider video meeting technology?
The traditional way of interacting with clients and partners just isn’t efficient enough for modern business. Traveling long distances is not only expensive – it also ties up employees for several days while they are in transit and settling in. Some companies can afford this extra cost, but most would rather save the tens of thousands of dollars every year and use it for more important initiatives.
What has kept some companies from adopting video meeting technology in the past is the feeling that nothing beats an in-person conversation. However, conferencing equipment has come a long way in recent years, and it can now provide a highly immersive experience that is almost identical to talking face to face. In general, people who use high quality conferencing equipment soon forget that it’s even there.
Studies have shown that when two parties are involved in a conversation, being able to see each other while talking greatly improves recall. That’s an important consideration for managers that need their employees to follow complex instructions. Also, face to face conversations improve cooperation, so conferencing technology can better preserve a critical partnership. And nothing sends a strong, professional impression like a crystal clear teleconference. Its presence alone can support a company’s reputation as the kind of business worth partnering with.
These benefits also give managers better tools for disseminating information among employees and ensuring that everyone remains on the same page. That’s because video meeting technology can bring in several people at once, located all over the world. Instead of making individual calls to critical employees, a manager can organize a single conference where everyone can see each other, react to each other’s input, and get a clear idea of how to proceed. Even if a business rarely interacts with other companies, this extra layer of organization can reduce labor hours and ensure better project execution.
Finally, most conferencing software allows conference members to share media with each other, such as images and videos. This makes the technology extremely useful for trainers and teachers, as high level concepts can be explained easily through the use of supplemental media.
In the past few decades, conferencing technology has become a central part of corporate communications. And it will continue to be an essential method of interfacing well into the future.