The new frontier in media creation is videostreaming, and in just five years, it has become a land of opportunity for businesses willing to generate their own content. People, and especially young consumers, prefer this form of content, as it is familiar to them and because it is easy to access. Unlike long form articles or still photography, a user feels like they are part of the scene or part of the conversation, which can have a powerful effect. And it’s extremely easy to set up and operate, often requiring nothing more than a mobile device to get the desired product. In fact, there is little barrier to the technology, which means there is little reason to ignore it, no matter what industry a business operates in.
What are the benefits of videostreaming?
Every business strives to connect with its customers, as that connection is what ensures customers return time and again to buy from the business. In today’s tech-heavy world, content generation is a critical approach to building these connections, and one that younger consumers, in particular, expect. And this is how the technology can further that end:
- The technology draws customers in using their curiosity. Consumers can’t get enough content, and when they see a novel piece of media, they often view it out of habit. This includes media that the company creates and puts on their social media accounts. It’s an effective and modern way for the business to introduce itself to potential customers.
- The technology allows company employees to interact with customers in an unprecedented way. Live videostreaming means a company employee can talk to customers and answer their questions in real time. Some companies have even given customers a tour of their facilities and shown people how their products are manufactured. These experiences can take on an interview or Q&A format, giving customers excellent access. This will make a customer feel a special connection to the business and help secure their loyalty.
- The technology can be used internally as well to improve training efficacy. A training room can only hold so many new hires, and the limitations of training in an enclosed space often make it difficult to keep people engaged. However, if new hires are allowed to connect with a respected company leader or expert for their training, and do so from their workspace, it will likely leave a stronger impact.
It’s important to note that videostreaming is not some manipulative marketing gimmick. When businesses focus on creating unique, interesting content, there is a genuine interest from customers. People want fresh content, and it’s a question of whether the business will provide that content, or if some other organization will. It’s clear that companies that know how to use this technology to their advantage have a leg up on their competition.