How can AV help businesses rebound from Covid?
States and cities are reopening, people are leaving their homes, and businesses are facing new challenges as the economy gets started again. To face those challenges, many are turning to AV solutions to help with the transition, and for good reason. During 2020, brick-and-mortar retail businesses saw a 27 percent increase in app installs, indicating that even in the wake of a global pandemic, businesses small and large can grow as long as they have the right technologies in place.
There are also an array of new and improved AV solutions to help businesses adapt to workplace health and safety, as well as an expanding remote workforce. Some of these solutions include:
- Digital signage
- Wireless presentation systems
- Enhanced video conferencing solutions
- Video streaming
- Augmented reality (AR) solutions
Any and all of the above can be implemented quickly and offer a clear return on investment, as long as they are implemented by an experienced AV integrator
Digital Signage Can Attract, Convince and Inform
Digital signage has been a top commercial AV solution for years because of its ability to capture attention and encourage sales. Compared to static signage, digital signage attracts four times the views and holds a person’s attention longer. That gives businesses more time to present products, pull in additional foot traffic or distract customers from an extended wait at checkout.
The digital signage advantage goes beyond what it can do, too. On the backend, digital signage technology allows users to create their own layouts using templates, make instant changes and update the technology. These features allow business owners to be responsive to changing conditions, such as inclement weather or a nearby event.
There’s no reason why digital signage has to stay inside and mounted to a wall (though it’s perfectly effective there). Some signage technology can be incorporated inside weather and tamper-resistant kiosks, so they can be installed outside and used to pull people from public walkways into the business.[/vc_column_text][vc_column_text]
Wireless Presentation Systems For A Cleaner, More Convenient Meeting
Professionals that work in office buildings will also need to adjust to a new post-pandemic world. One of those adjustments will be to keep shared surfaces clean to prevent the spread of illness. To help with this, several AV manufacturers have created wireless presentation systems to eliminate the need for touch controls.
Wireless presentation solutions allow professionals to connect to a room system without touching anything in the room. All the user has to do is walk in and follow an on-screen prompt to connect to the system with their own device. It’s a solution that works perfectly with businesses already opting for a BYOD (bring your own device) approach, and it’s one that people are comfortable with.
Some wireless presentation solutions include Crestron’s AirMedia, Barco’s ClickShare, Mersive’s Solstice, Clevershare if using a Clevertouch panel, and ScreenBeam’s 1100 Plus. All four allow users to operate room technologies wirelessly or by connecting their device to the system.[/vc_column_text][vc_column_text]
Post-Pandemic Video Conferencing Should Include Interactivity
Video conferencing was already considered a must-have among business owners long before the pandemic emerged, and it’s even more important for companies going forward. Although every survey varies a bit, what’s clear is that most professionals would prefer to continue working from home, at least partly, even after restrictions are lifted. Businesses around the U.S. are indicating that they will prioritize remote work more, and for many companies, productivity actually increased once people started working from home. By all accounts, remote work is here to stay.
That means companies will need to invest more in their video conferencing technology to allow for more effective remote meetings. One such investment to consider is an interactive display. Modern interactive displays allow for easy content sharing, offer excellent handwriting recognition and are designed for simple connectivity. Once connected, some interactive displays allow anyone in the meeting to access the display controls, so no one is left out of the meeting. That’s an important consideration for teams that can’t be in the same room.[/vc_column_text][vc_column_text]
Video Concierge Ensures There’s Always Help When It’s Needed
Video concierge is a newer solution, even by AV standards, and it’s designed for both businesses and their customers. Whether due to pandemic restrictions or due to the time of day, businesses can’t always have someone present to engage with potential customers. Hotels, for example, are open at all hours, but it may not be cost-effective to have someone at the front desk.
In both cases, video concierge solutions ensure there is someone there, even when no one’s there physically. With Teleportivity, for instance, businesses can place QR codes or NFC tags where customers are likely to see them, and when activated, a live support team member will pop up in the user’s device and offer live assistance. From here, the support team member can guide customers through a purchase or the check-in process, answer any questions, or help the customer find their way around the building.
In addition to helping the user on their own device, businesses can set up Teleportivity help kiosks that can be activated in the same way. The support team member can even jump from kiosk to kiosk so they can help anywhere there is a display.[/vc_column_text][vc_column_text]
With Augmented Reality Technology, Retailers Can Make Better Use Of Their Space
AV is only scratching the surface of what can be done with AR, but there’s already futuristic solutions available using the technology. One such solution is with 3D modeling and mapping using AR. Specifically, through AR, business owners can precisely map out their store layout and determine where foot traffic is likely to be heaviest. Consumers still express concerns about overcrowded buildings, and with AR modeling and mapping, business owners can optimize their space for crowd control and better traffic flow through the space. This solution can also be used to better arrange product displays and ensure customers go where the shop owner wants them to go.[/vc_column_text][vc_column_text]Technology played a big part in getting businesses through the pandemic, but it might serve an even bigger role in helping those companies adjust to the post-pandemic economy. AV solutions
, in particular, are ensuring businesses remain connected to their customers and ensuring professionals remain connected to their teams.[/vc_column_text][/vc_column][/vc_row]