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How Clevertouch is Revolutionizing Retail

[vc_row][vc_column][vc_column_text]Interactive display technology adds value to a variety of applications, including retail. With their vivid colors, interactive features, and ability to output an array of media, displays like the Clevertouch are leading the way toward a better retail experience. With the rapid rise of e-commerce around the world, brick and mortar shops have more competition than ever before. That means retail business owners need every advantage they can get, and for many businesses, the Clevertouch can be a powerful factor.[/vc_column_text][vc_column_text]

Large Format Displays: Capture Attention Around Storefront and Product Displays

The Clevertouch is available in a range of sizes, from 43-inch to 86-inch screens. Each one outputs at 4K resolution and with a near-180 degree viewing angle - so they're sharp and vivid no matter where customers are standing. Since the Clevertouch is commercial grade, it is built with onboard fans and larger heat sinks that allow it to operate continuously without hardware failures. How can that visual power be leveraged for retail applications? It's most effective when incorporated into product displays, including storefront displays. Here, Clevertouch displays can deliver bright colors, eye-catching animation, brand messaging and decision-influencing information. Use the Clevertouch in the storefront to advertise ongoing specials or announce new arrivals. Run images or videos of people using, wearing, or eating the product. The first goal of any business is to attract potential customers. Front-facing displays are effective in this role. They're also effective inside retail shops, where they can be used to drive interest when grouped with a product display. Inside, the Clevertouch can help people navigate around the store, identify products on sale, or keep customers around longer. When used in these roles, Clevertouch displays increase foot traffic and sales.[/vc_column_text][vc_column_text]

Media Players and Central Control: Adjust your Clevertouch in Real Time to Optimize Impact

Displays are the most visible component in any digital signage system, but there's more going on under the hood. Clevertouch signage is no different, as each display is powered by a media player. Each one houses all content, including layouts, images, videos, and software. Clevertouch offers several media players for use with its displays. The Pro-V4 is one of its standout models and is designed for reliable, continuous operation. With the Pro-V4, Clevertouch displays can output in landscape or portrait mode. Further, Clevertouch's media players can operate through the cloud or on LAN, which offers tighter security. You can think of media players as the brains of every display, and this brain power means more than content storage. Through the Pro-V4 and other Clevertouch media players, retail businesses can control and maintain an entire network of displays. This includes switching out signage layouts instantly, pushing over software updates, locking the display from use, or powering individual displays on or off. Better yet, this can all be done remotely, so users can update dozens of Clevertouch displys at once with a few taps. And preprogrammed, backup layouts can be pushed to every display with a few taps as well. For example, if the weather suddenly takes a turn for the worse, retail owners can switch up their signage to advertise a different set of products.[/vc_column_text][vc_column_text]

CleverLive: Quickly Create and Upload a Variety of Content to Any Clevertouch

CleverLive is Clevertouch's proprietary digital signage software, and it offers the same advantages that other signage software solutions offer. Specifically, CleverLive can be used to quickly build impactful, unique layouts that require no specialized design knowledge to manage. CleverLive is designed with user friendliness in mind, so the learning curve is minimal, even for people who have never designed a layout in their life. The layout-building software is similar to lightweight applications like Canva, where users select a template that closely matches the desired layout, and then is used as a foundation to arrange custom content. CleverLive includes more than 200 templates, so there's a deep well to draw from. The interface is drag-and-drop, making it easy to use. Once a layout is created, it can be scheduled for certain times or days well in advance. Layouts can be pushed to all displays at once, or to pre-defined display groups. This broad layout management can span across multiple business locations as well. CleverLive also allows for live feed integration and QR code reading, so additional layouts can be reserved for when users scan a code with their own device. This is a good way to open up the conversion funnel and encourage people to hand over contact information or set up a rewards account. CleverLive also allows users to send instant messages to networked displays. This is typically reserved for emergency situations but can be a decisive safety measure when an emergency does arise.[/vc_column_text][vc_column_text]

Additional Retail Applications: Create an Immersive, Conversion-Rich Experience for Customers

There is a world of retail-focused applications available to businesses. Beyond layout creation and scheduling, retail display applications can be used for completing transactions, exploring store inventory, looking up product guides or specifications, or even more advanced functions like modeling clothing or furniture. These interactive functions add novelty to the shopping experience and encourage customers to consider every option before deciding whether to make a purchase or not. Most retail applications are also inexpensive and customizable, so they can be easily integrated into a Clevertouch display strategy while retaining the brand's messaging and visuals.[/vc_column_text][vc_column_text]

Versatility Means the Clevertouch Can Work in Any Retail Setting

Digital signage is an extremely versatile solution, making it ideal for retail settings. With brick and mortar businesses now competing on a national or global level, the visual impact of the Clevertouch means it can level the playing field.[/vc_column_text][/vc_column][/vc_row]