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Digital Signage

Digital DIsplay

When presenting valuable information is the goal, digital signage is almost always the best approach. Video displays are green, they are effective, people respond to them better, they are highly customizable, and in every way, they are superior to traditional print options. The only challenge with video displays is that they need a bit more infrastructure in place to set up, but they can now be placed just about anywhere a print display could be used.

What are the benefits of digital signage?

There are too many benefits to fit in a single article, but here’s a solid start:

  • Video displays are environmentally friendly – for the sustainably-minded out there, video displays produce no paper waste like print posters, presentations, and menus do, keeping a lot of waste from ending up in the landfill.
  • Video displays can be updated or corrected at a moment’s notice – it seems like a given that after a display or presentation has been created, a mistake is found. Even an innocuous typo can cause a potential client to question a company’s professionalism. With print displays, it’s too late to fix the mistake once it’s found. With video displays, even the biggest mistakes can be corrected in minutes.
  • Video displays get more attention – people have learned to tune-out print posters and graphics, no matter how well they are put together. Digital signage still has a novelty factor that makes people pay attention, and when it is used to its greatest potential, a video display can wow others with animations, videos, 3D graphics, and kinetic typography.
  • Video displays can be updated remotely – this technology is highly effective in places like university lobbies and reception areas. That’s because video displays can be updated with new class or event schedules, or various marketing releases. And because every display is linked to a central location, they can all be updated with just a few clicks and a few moments.
  • Video displays pay for themselves over time – print posters, menus and presentations are a constant financial drain, as every time they are updated, a new print run is required. Video displays cost more up front, but once they are installed, their cost is minimal. And because a company can do more with them, they can be applied in ways that add to their value.
  • Video displays can be used to produce a value added experience – digital signage can make an able distraction for customers standing in line or awaiting a presentation. When used effectively, video displays can greatly shorten perceived wait times and leave customers feeling like their experience was enhanced. And this value-added content is often simple to produce, and can even include things like product demos.

When a business has an opportunity to integrate video displays into its operations, it should be considered an investment, and not excess. Those that make the switch quickly realize just how powerful this technology is.

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