Digital Displays and Screens are Essential for Modern Communication Efforts
Digital displays and screens put the visual in audio/visual, so that makes them essential when trying to communicate an idea or concept with students, employees or potential customers. Most industries recognize the incredible potential of digital display technology, as it can be deployed in an array of creative applications. Indoor and outdoor signage, expansive video walls, interactive displays and some truly exotic solutions, like microtiles and even mirror displays. LED and LCD technology fuel modern displays and make this versatility possible. As such, every reputable display manufacturer relies on them.
In the battle between print advertising and digital signage, digital signage is paving the way for change. There is just too much going for digital signage for companies to rely on anything else. Vibrant imagery, new layouts with a single button press, remote signage management, excellent durability, targeted advertising capabilities, apps that enhance the display's functionality, novel ways of engaging an audience and just all-around visual punch. Nothing else comes close to digital displays and screens in their ability to draw attention and present information.
The Best Manufacturers of Digital Displays and Screens
Businesses must be careful in how they select a digital display. There are plenty of brands out there, and at a glance, it's impossible to know which displays are made from quality components, and which are liable to disintegrate after a few months of use. Extensive research isn't necessary to ferret out the ideal option. Relying on a respected brand or an innovative specialist in the industry is often enough. And, of course, companies can protect themselves from a bad investment by enlisting the help of a reputable A/V integrator.
Data Projections works with several manufacturers to provide quality digital displays and screens. Among them are Samsung, Planar Systems and Christi Digital Systems, and their product offerings include:
1. Outdoor signage - Digital LED displays are an obvious fit for commercial signage, and have been adapted for both indoor and outdoor use. Inside, digital displays are ideal for restaurant menus, product specials and eye-catching advertising. Outside, they are used in much the same way, but outdoor displays have to be fortified against the elements.
A popular display model for outdoor use is Samsung's OH-F series. The OH-F series is a marvel of display engineering, designed to function as a completely contained and integrated unit. The ever-present concern with outdoor displays is their durability, but the OH-F is so durable that it doesn't require a robust enclosure. A stand or simple metal enclosure is all that's required. The display is protected with Samsung's proprietary Magic Glass, which wards off graffiti and vandalism, and the display is built to IP56 certification, which means it is extremely resistant to both water and dust infiltration. Finally, Samsung's outdoor signage is designed with an efficient self-cooling system, so supplemental thermal protection is not required.
The OH-F is listed with a 5,000:1 contrast ratio and a brightness sensor that detects the level of ambient light and adjusts the display accordingly, ensuring excellent visibility at all times, in any condition. It's even designed with a special film that ensures the display can be easily seen by people wearing polarized glasses.
2. Interactive displays
- Interactive displays take commercial signage a step further, allowing customers and pedestrians the ability to explore a business in an engaging manner. Interactive displays can do a lot of things. They can be designed with a map, a product carousel, a search function, an event calendar or any number of playful doodads that make people smile and want to give the company a second look.
Samsung also builds a popular line of commercial interactive displays. The PMF-BC series is its LED multipoint touch displays, and it is available in a 43-inch and 55-inch model. The PMF-BC allows for 10 simultaneous touch points, so a few people can use the display at once with little difficulty. It is designed for continuous, 24/7 use and built with IP5X protection, so it is practically impervious to water. This ruggedness makes it an ideal choice for indoor venues that are always up and running, like transit stations and public areas.
The PMF-BC series comes with an onboard, quad core processor and 8GB of storage, so it is a powerful player-side display platform. Of course, Samsung packages its interactive displays with software that makes for easy layout creation, playing, scheduling and management.
3. Video walls
- One LED display is impressive enough. Now arrange several of them together and see what modern display technology can really do. Video walls are the result of a fairly simple idea. Attach several digital displays together and use them in concert to produce a large image. It's a simple idea with a big payoff.
The video wall has undergone constant evolution in the drive to produce larger and more seamless images. One manufacturer at the forefront of this evolution is Planar Systems. Among its impressive product portfolio is the Leyard DirectLight, which might be the most seamless video wall to date. It is available in several pixel pitches, including an extremely fine .7 mm pitch, which allows for some beautifully detailed images. And when Planar Systems says seamless, they mean it. These displays fit together without any visible bezel, instead anchoring to a cabinet behind the wall. It's an effective way to scale up display imagery without getting any of those display borders in the way.
The Leyard DirectLight's skeleton is just as impressive as the display itself. Every video wall comes with the DirectLight Remote Power Supply, which is an advanced power supply that is designed to fit into a rack room behind the video wall. The Remote Power Supply is built with hot-swappable power modules and is available in both 110V and 220V models.
4. Microtiles - Individual displays are engaging, video walls are breathtaking, and microtiles are just plain cool. Christi Digital Systems is a leading developer and provider of microtiles, which utilize both DLP projection and LED display technology to create something wholly unique.
Christi Digital Systems' microtiles look like black boxes, and they are designed to fit together like building blocks. Once pieced together, they can produce an image just like a video wall, but because they are designed with modularity in mind, they can be arranged into nearly any shape or design. There is almost no limit to how microtiles can be arranged, allowing for applications that are mostly functional, like a massive sports stadium screen, or mostly aesthetic, like a display at a museum or art gallery.
Christi Digital Systems includes visualization software with its microtiles, so users can see how the display will look before it is set in stone. Color reproduction represents 115 percent of the NTSC color gamut and greatly outclasses most LCD displays. Microtiles, then, can produce any color and at a pixel density that surpasses LED and plasma displays.
Usability is a primary feature of Christi Digital Systems' microtiles, too, as they are designed to snap together, auto-detect each other, and automatically calibrate brightness and color output for optimal image fidelity. And each microtile is accessible through the front, so service is a cinch.
The world of digital displays and screens is full of possibilities. With several powerful display technologies available, they can be mixed and matched in a myriad of ways to produce a never-before-seen visual solution. And as long as a business sticks to reputable brands, they will get a solution that is also cost-effective and long-lasting.