[vc_row][vc_column][vc_column_text]In terms of AV, bigger is often better, which is why video walls are one of the most popular products for a variety of businesses. Video wall technology has come a long way since it was first introduced, but the concept remains the same - tying several (or several hundred) displays together to create a single, dynamic image.
Modern video wall solutions
can be designed to any size and nearly any shape, giving businesses incredible flexibility in how they present their brand and valuable information. In terms of making a visual impact, nothing is as effective as a well-designed video wall, and here we've detailed what makes the video wall a top AV solution for businesses
Video Walls Offer Superior Image Quality And Resolution
The first thing most people notice about video walls is their size. Video walls are capable of going big with content, to the point where they can deliver content to an entire stadium full of people.
The sheer scalability is only matched by some large format projectors, but video walls have the advantage of producing clear, crisp images even when they span vast distances.
If you're relying on a projector, you'll need to focus the lens and calibrate its optics for optimal image quality, which can be tricky. Further, you'll need the right surface to project the image onto, and if you don't have a projector screen or high contrast surface to bounce off of, the result may be lacking.
Video walls, though, are powered with leading-edge LED technology. They create their own light, output at ultra-high resolution and can output a full range of colors. The result is a strikingly large, but strikingly vivid and engaging picture.[/vc_column_text][vc_column_text]
Video Walls Offer Content Outputting Versatility
Video walls are a blank canvas for your organization, capable of delivering just about any type of content you'd want to deliver. Whether it's to inform customers about current specials, demonstrate products in action, display social media posts or run documentary-quality video of the company in action.
You can also be creative with how this content is displayed on the video wall. This is done through the use of media players, which can be attached to each display or run from a single media processing unit that's located elsewhere. In either case, media players provide features like content programming and source selection, so your video wall can seamlessly switch from outputting a single image across the entire wall to outputting from multiple sources to multiple outputs.[/vc_column_text][vc_column_text]
Video Wall Hardware Can Also Be Positioned And Arranged However You Want
The AV industry has seen a wave of new video wall technologies hit the market in recent years, and they've greatly expanded what a video wall can do.
For example, modern video walls can still rely on the grid-like arrangement of past video walls, but with ultra-thin bezels that don't interfere with the image. Even better, though, is the rise of direct view LED walls, which can be incorporated into impressive AV applications.
Direct view LED video walls have no bezels. Instead, they're made up of edgeless LED tiles that are linked together to create a single, large screen. The LED tiles can be easily removed from the wall for quick servicing and used to build video walls of any size of shape.
Imagine a space where vivid screens wrap around corners and trail up to the ceiling. With modern video wall technology, you can now arrange digital screens the same way you would with fabric or canvas.[/vc_column_text][vc_column_text]
Video Walls Can Drive A Memorable Interactive Experience
Some types of video walls are also built with interactivity features, and interactivity is something people are naturally drawn to. This is a major reason why businesses are considering their own investment in video walls.
For instance, an interactive video wall can be used by customers to quickly search through a store's inventory. They can be used to find certain parts of the building or model clothing or furniture before it's purchased. Interactivity is a valuable tool that gives customers the ability to browse and buy the way they prefer. Giving customers what they want is usually a good way to keep them coming back.[/vc_column_text][vc_column_text]
Nothing Beats A Video Wall In Terms Of Customer Engagement
The sheer size and vividness of a video wall is impossible to compete with. Multiple studies show that people respond better to digital signage than static signage, and video walls can make the most out of this fact. Everything is more effective when displayed through a video wall, whether it's strictly information, entertaining, or brand-positive content.
Couple the visual advantage of a video wall with interactivity, and not only will you capture and retain customer attention – you will leave them with a positive experience that either could mean an instant sale or future business. In this way, a video wall isn't just a visual flourish, but a conversion and brand-building platform.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
A Certified AV Integrator Can Help Your Company Develop Its Video Wall Projects
As effective as video wall technology is, it works best when designed, installed, and calibrated by a reputable AV integrator. Experienced AV teams know what digital displays
to choose for video wall applications, along with supporting devices and software. An integrator will also be able to source all the necessary hardware and software, which can be quite job in itself.
If your organization wants to go big with its AV, a certified integrator
can help visualize your video wall options, map out timelines, execute the project as planned, and even support the system following installation