What are the benefits of conference calling?
Conference calling is still an important form of communication for many businesses. According to Wainhouse Research, professionals participate in an average of five conference calls a week. That’s hundreds every year for just one professional, and thousands upon thousands every year for a company. Why is so much communication still being handled through conferencing calling? Here’s five reasons why:
Conferencing calling has been around for decades, so it’s one of the most recognizable pieces of technology in any office. Professionals of all generations are comfortable with it, which means if it’s installed, people will use it.
If anything, conferencing calling technology has gotten easier to use, with much better audio quality than in decades past, and improved interfaces. Modern conference calls are built with touchscreen interfaces that make call control easier and more reliable, like one-button calling and muting.
It saves money
Conference calling is an economical choice for businesses, especially when you compare it to other forms of communication. The difference is stark when you compare it to travel. According to the Global Businesses Travel Association (GBTA), companies spend an average of $949 per person, per trip, and $2,600 for an international trip. Most of these expenses are unavoidable, like the price of renting a car and a hotel room. That is, they’re unavoidable unless a company opts for conference calling instead.
It’s easily scaled
Conference calling makes sense for everyone, from independent business owners to sprawling mega corporations. It makes sense for small businesses because of its cost, and it makes sense for large companies because it can be scaled up with little trouble. Conference calling is a standard part of a company’s larger communications, and the technology is designed to be intercompatible with other technologies. Modern conference calling solutions are also designed to fit into a standardized room design, so they can fit into huddle rooms, conference rooms and boardrooms.
While video conferencing is a powerful communication tool that businesses are also integrating into their workflow at a rapid rate, sometimes you just want to jump on the call without having to talk in front of a camera. Remote employees are often in this situation, where they just need to touch base occasionally. A conference call is perfect for this, as everyone can get into a single conversation quickly and easily.
According to research published by the London Department of Transport, it takes a lead time of seven days to organize a typical face-to-face meeting. It may only take seven minutes to get everyone into a conference call, and because people are comfortable with it, as soon as everyone is on the call, business can be handled. It may only mean a handful of minutes per call, but it adds up quickly over hundreds of calls every day. All the time saved can be used for something more important.
There’s a strong case for conference calling technology. The question is, how should a company adopt such a solution?
AV integrators are conferencing experts
AV integrators spend much of their time planning out, designing and implementing conferencing solutions. It’s one of the most commonplace additions to a corporate or educational setting, and integrators work with these clients all the time. In short, if your business or school is in need of a conference calling solution, an AV integrator will provide the necessary knowhow.
What does an experienced AV integrator bring to a project?
Conference call technology may be tried and true but implementing enterprise-grade conferencing solutions is a complex, time-consuming process that should be managed professionally. What seems simple at first – just installing a conference phone – can evolve into a confusing mess if there are multiple rooms or existing AV technology to consider.
This is where the “integration” part of an AV integrator comes into focus. Experienced AV integrators know how to blend new solutions with existing ones, so everything old keeps working, and everything new works right out of the gate.
When AV projects are handled in-house, they are rarely assigned to someone who is deeply knowledgeable in AV technology. The project may be tasked to someone who isn’t comfortable with the technology at all, and this could lead to major delays in getting the conference call ball rolling. An AV integrator is focused on hitting milestones and getting the project off the ground on time. Because they are true AV experts, experienced integrators can see the process through with no handholding.
AV integrators plan, design and install AV solutions, and they can support them too. A reputable integrator knows that the job isn’t done just because everything is working now. The occasional fix and occasional bit of maintenance will be needed eventually, and integrators offer long term maintenance plans to account for this. With a maintenance agreement in place, integrators will provide responsive technical support, help with warranties, onsite help and preventative maintenance. This will extend the system’s life and minimize downtime.
Conference calling has been around for decades, and it will be around for a while yet. It’s cost effective, user-friendly and scalable, so it has a place in every organization. With an experienced AV integrator handling the install and support, it’s a solution your company can rely on.
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