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Conference Rooms Are Better With Digital Signage

Digital signage’s potential is limitless when used as a form of external communication, but it also offers compelling benefits when designed for internal use. A 2012 McKinsey Global Institute study drives this point home. According to that study, when digital signage is properly positioned, designed and configured, it can improve productivity by up to 25 percent. That’s millions or billions in lost productivity that could be recovered with a proper digital signage solution, like the one experienced AV integrators are able to provide.

What digital signage does in the conference room

Though digital signage is known for its impact in an external communications role, it is just as useful, if not more so, when it is integrated into the company’s facilities. Consider everything that digital signage brings to the conference room:

1. Important message delivery – Digital signage is a powerful reminder and informer. It can be used to remind employees of important dates, like health plan enrollment dates, important events, important changes to workflow or important updates on company initiatives. Digital signage provides an instant, far-reaching and friendly means of communicating these vital messages, and it’s something your employees will appreciate.

2. Brand reinforcement – The most influential advocates for your company’s brand may be closer than you think. Digital signage can recruit employees into championing the brand wherever they go, by offering genuine, interesting messaging that anyone can get behind. For example, if the company is engaged in community or charitable efforts, digital signage can be used to display videos, images or stories of how those efforts have helped others.

Digital signage may also function as a team unifier, reminding people of birthdays or celebrating major events like an employee’s baby announcement. Digital signage can build company culture by spotlighting a team member’s extra efforts or achievements. When digital signage is leveraged in this way, it can help employees feel like they’re part of a team, and encourages them to build up the brand wherever they go.

3. Organizes meetings – If meetings are a critical part of your company’s workflow, and they are for many businesses, digital signage helps keep them organized. According to a study put together by Performance Buildings Ltd., a Switzerland-based technology company that improves building designs, the typical worker wastes 15 minutes a day looking for a meeting space. If the company’s facilities are expansive and there is a constant need for meetings, then you can be sure there are employees wasting time just trying to get a meeting coordinated.

Digital signage also serves as room scheduling and reservation technology, and it eliminates this lost time and manpower. Employees can reserve a conference room remotely, and the digital signage keeps track of this scheduling. Anyone entering the room will see this schedule immediately, so if they aren’t supposed to be there, they won’t have a reason for occupying the space and holding the meeting up. Room scheduling also helps employees get to the conference room they need to be in, ensuring the meeting starts on time.

4. Keeps teams communicating – Some businesses rely on shift workers, and in these companies, there can be a disconnect between the daytime and nighttime employees. In some instances, this disconnect is so severe that workers are left guessing at what they should be doing, or if new processes have been put in place. Making matters worse, workers usually wait until the end of their shift to update the next shift on anything pressing. This guarantees there will be rushed and incomplete status reports, which will frustrate other workers and create a divide between teams.

Digital signage is an easy way to undo this issue, and can be used as a communication bridge between shifts and departments. The result is more cohesion between shifts and better informed employees.

5. Helps prevent technical issues – Conference room digital signage may only be one part of a total conference room AV solution. Although AV technology is designed to be easy to use, it can still be a bit confusing for someone who isn’t yet comfortable with it. Digital signage can help build that comfort, by offering simple instructions on how to access and operate the AV system. Conference room digital signage can be configured so that it performs this function automatically, detecting when someone walks into the conference space. If the company has processes in place for how employees should launch meetings, digital signage will reinforce these processes.

It’s not only a help to employees that are unsure with technology. It also resolves some of the technical issues that would eventually end up on IT’s plate. This means that instead of troubleshooting the same basic problems over and over, IT personnel can focus their efforts on more productive matters. Anything that allows IT to work on longer-range projects is a win for the business, and digital signage is one of those tools.

People are visually-focused, and conference room digital signage takes advantage of this fact. Imagine all of the positive, productivity-enhancing messages your company could be sending to its workers. Digital signage is the most cost effective way to do that, and should be a part of every business’s communications strategy.