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How To Get Your Digital Signage Paid For By Advertising Dollars


Pay For Your Digital Signage Solution With Advertising Dollars

Digital signage is a proven AV solution in education. According to industry surveys, more than 70 percent of U.S. universities have adopted digital signage to some extent, and among those that haven’t, the initial cost may be a concern. What if, though, your school’s digital signage solution could pay for itself? It’s possible to do that because digital signage is a valuable advertising medium. It’s quickly replacing print and static ads in many settings, so wherever there are advertising opportunities to be found, digital signage will make a bigger impact than traditional alternatives. For example, high school and university sport stadiums often feature large scoreboards and advertising spaces. With digital signage, both the scoreboard and advertising can be incorporated into a single display or videowall. During games, part of the scoreboard can be reserved for advertisers, which is a valuable piece of marketing real estate for potential business partners. With time, a digital signage solution could pay for itself in this way, and faster than you might think. That’s because digital signage offers an excellent return on investment.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Five Reasons Why Digital Signage Offers a Premium ROI

High school and university athletic facilities have been decorated with print advertising for a long time, but digital signage offers a more effective, more profitable alternative. Here are five reasons why:[/vc_column_text][vc_row_inner][vc_column_inner width="1/2"][vc_column_text]1. There are no material costs with digital signage - Print ads must be replaced regularly, or they fade into irrelevance, literally. Replacing print ads, though, costs money, which reduces your school’s return. With digital signage, though, there’s no need to waste money on paper and ink, and that’s good for your school’s budget. As an added bonus, going digital means eliminating paper waste, which minimizes cleanup costs.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]2. Digital signage is better at capturing attention - Advertisers love digital signage because it can command attention with vivid color and motion. Print ads don’t move, and they don’t change color unless they’re fading. When print ads fade into the background, it garners no attention. Digital signage, though, can keep attracting attention over and over as motion and vivid color are visual elements that people respond to reflexively. Every time a new ad is displayed on a digital screen, the sense of motion and change in color is enough to get a lot of people to take notice. This has been backed by research, as multiple studies have found that people are more likely to look at digital signs, look longer at digital signs than print signs, and are more likely to remember advertising communicated through digital signage. They are much more engaging than print advertising, so digital signage owners can charge a premium for the medium.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width="1/2"][vc_column_text]3. Digital ads can be rotated through - Digital signage multiplies the amount of available advertising space because ads are timed to display in the same spot, one after another. Space is never a limitation, so schools and universities can secure many advertisers using a single piece of digital real estate. Instead of displaying print ads all over the venue, which takes time, labor and money, a single person can design and upload all advertisements to the scoreboard, or any other networked digital signage.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]4. Digital signage is error-proof - With print, there’s always the chance that there’s a major problem with either the printing itself, or with information on the ad. If, for example, an advertiser puts the wrong phone number on their print ad, that’s a whole lot of useless paper, which now has to be disposed of and replaced. Such mistakes are common and can cause friction between advertisers and venue owners. With digital, though, any error in the ad, no matter how large, can be quickly fixed and uploaded. Minimal delay, minimal labor cost, zero material cost. Furthermore, digital ads can be easily updated, so advertisers may be more willing to extend advertising campaigns if they only have to make minor tweaks to their ads and have them on display right away.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=".vc_custom_1633110780723{padding-right: 50px !important;padding-left: 50px !important;}"]5. Digital signage is a long-lasting solution - Although there is a significant upfront cost with digital signage, the technology lasts for many years with only minimal maintenance needed. The display is built using LED engineering, and LEDs are much more durable and reliable than previous forms of display lighting. Digital signage is also designed with heat sinks and larger fans, so they can be operated indefinitely without damaging the display. On the backend, management software allows for easy updating and troubleshooting, should an issue arise. Digital signage is a long-term solution, which increases the likelihood that your school or university will profit from the technology before its useful life is up.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Consult With a Certified Integrator to Implement Your Digital Signage Solution

Digital signage is one of the most popular AV solutions for commercial, education and government clients. That’s partly because in the hands of a certified professional, digital signage can be installed and configured quickly, and to the client’s specifications. Certified AV integrators will also be able to help with the actual design of the sign, taking your ideas and turning them into reality. Whether for the initial set up, or on an ongoing basis, graphic designers can be an important part of digital signage success. Here’s why your school or university should consider partnering with an integrator for its digital signage project:
  • Certified integrators are future focused - The AV industry is developing at a brisk pace, with new technologies emerging every year. A certified integrator is the first to understand these solutions and adapt them for their clients’ needs. With a certified integrator, you have a long-term technology partner on your side, able to provide guidance and recommendations when upgrades or replacements are required.
  • Certified integrators are AV specialists - It may be tempting to assign AV-related duties to your school’s IT team, but even experienced IT professionals may have no history of working with AV. This knowledge gap will likely result in delays and cost overruns that certified integrators know how to plan for and avoid.
  • Certified integrators can monitor and maintain your AV equipment - Certified integrators stand behind their work, which is why they’re willing to provide extended maintenance and support, long after installation is handled. With a maintenance agreement in place, your school’s digital signage is protected from performance issues and hardware failures.
Digital signage is a powerful communication medium, so it’s no surprise that it’s become a favorite technology among advertisers and businesses. This can be leveraged by schools and universities to generate an additional revenue stream and offset, even eliminate the cost of installing digital signage on campus.[/vc_column_text][/vc_column][/vc_row]